In a strategic move to expand its presence in Asia, IT Pharma introduced Inbiotec Amber, its injectable containing succinic acid and hyaluronic acid, in Kuala Lumpur, the vibrant capital of Malaysia. The presentation was led by Dr. Lidici Santana, a trainer and collaborator with the laboratory. After a brief stop in Istanbul, the team arrived in Kuala Lumpur, ready to embark on a week of intensive and collaborative activities with the scientific community in the Asian country.
The centerpiece of the trip was an in-depth workshop on Inbiotec Amber at the Central Dermatology Specialist Clinic. During the workshop, 13 doctors participated in practical sessions focused on specialized skin rejuvenation treatments. Led by Dr. Anjalee in the morning and Dr. Tristan Tan in the afternoon, the attending physicians performed procedures on patients under the expert guidance of Dr. Santana. These sessions not only provided valuable training but also served as a platform to identify future key opinion leaders and trainers for the company in the region. During the event, Inbiotec Amber was introduced through various techniques such as Mesosinia, demonstrating the different applications of this medical device on patients, including its benefits for treating hyperpigmentation and scars.
The culmination of activities in Kuala Lumpur was participation in the ADAMS Congress, held at the prestigious Shangri-La Hotel. Here, IT Pharma collaborated at the Beaumedic booth, interacting with industry professionals and engaging in academic exchanges. A highlight was Lidi Santana’s conference, where she presented the innovative Mesosinia technique of Inbiotec Amber to an audience of over one hundred attendees, reinforcing IT Pharma’s commitment to innovation and excellence in skincare.
The trip continued with the team’s transfer to Hong Kong, where new meetings and events awaited, further solidifying IT Pharma’s presence in Asia. This journey has been a testament to the company’s commitment to global expansion and the formation of strategic alliances, opening doors to a future filled with opportunities in the dynamic Asian market.
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