International Beauty Expo in Shanghai

From June 19-21, IT Pharma’s China distributor Skyview, participated in the prestigious China (Shanghai) International Beauty Expo, which was held at the Shanghai National Convention and Exhibition Center. This event, also known as CIBE Shanghai Da Hongqiao Beauty Expo, was founded in 1989 under the name CIBE Beauty Expo and in 2018 was upgraded to “Beauty Expo”.

For more than 30 years, CIBE Beauty Expo has been an engine of innovation and entrepreneurship, helping beauty brands grow and upgrade. Its mission is to promote the growth of national brands and bring them to the international stage, playing a significant role in driving the beauty industry.

Skyview- IT Pharma’s participation in this event underscores the company’s commitment to expanding and consolidating its presence in the Asian market. In an exhibition space of more than 230,000 square meters, IT Pharma had the opportunity to showcase its innovative professional cosmetics to a global audience, as well as to establish new connections and strengthen existing business relationships.

The event is an excellent platform for exchanging knowledge, exploring new business opportunities and showcasing the latest developments in the beauty sector. IT Pharma’s presence at the China International Beauty Expo reinforces its position as a leader in innovation within the industry and underscores its dedication to excellence and best practices in a constantly evolving market.

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