From November 14th to 16th, 2025, Mexico City became the epicenter of innovation in aesthetic medicine with the celebration of World Anatomy Day III (WAD III). This event, organized by IT Pharma Mexico’s commercial delegation in collaboration with IT Pharma, brought together professionals from around the world for an unforgettable series of training sessions, hands-on practice, and professional recognition.
Held at the Hyatt Regency Mexico City, the congress featured a high-level, intensive scientific program, with over 50 lectures and workshops covering anatomy, injectable techniques, regenerative aesthetics, and clinical advancements. International experts included:
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Prof. Sebastian Cotofana, regarded as one of the world’s leading anatomists, impressed attendees with his unique approach that completely redefines the understanding of facial anatomy.
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Dr. Matt Stefanelli, plastic surgeon and expert in facial harmonization, contributed his international expertise and acclaimed professional background to the event.
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Dr. Kwon, creator of ULTRACOL®, shared the vision and development behind one of the most revolutionary products in regenerative aesthetics, joining a panel discussion with Prof. Cotofana and Dr. Carlos Bravo.
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Dr. Carlos Bravo, a continental reference in injection techniques, delivered interventions that combined precision, artistry, and clinical experience.
The program also featured renowned experts presenting IT Pharma protocols and products, including Dr. Cecilia Ruiz, Dr. Julio Negrón, Dr. Giuliana Berrocal, Dr. Jesús Chicón, Dr. Patricia Raquel Díaz Arceo, Dr. Elizabeth Díaz Ruelas, Dr. Víctor Fragoso, and Dr. Vanessa Cruz. They explored clinical applications of solutions such as Inbiotec Amber, Inbiozyme, Inbiowhite, Inbioamber, AMBEXO, and NXO, emphasizing their impact on advanced aesthetics.
A Program that blends science, technique, and clinical vision
Over the four days of the congress, attendees participated in facial ultrasound workshops, advanced anatomy sessions, live clinical cases, and practical demonstrations in an environment designed to foster applied learning and experience sharing.
The active involvement of the IT Pharma team — including Sergio García (COO), Álvaro López (CCO), Carlos Ganuza (CFO), and Clara Valbuena (CMO) — underscored the group’s strong commitment to comprehensive, human-centered, and internationally impactful education.
As a grand finale to the educational experience, on November 17th an exclusive theoretical and practical workshop was held, led entirely by Dr. Matt Stefanelli. The session focused on the Harmonie facial harmonization protocol developed by IT Pharma and brought together a select group of 20 doctors from the Spanish delegation and IT Pharma Mexico’s training team, reinforcing the congress’s personalized and practical approach.
The event also received international media coverage, with the team from the show Expertos en Belleza (aired on Latina TV) in attendance. Aesthetic doctor and presenter Giuliana Berrocal conducted live interviews and reports, expanding the congress’s media reach throughout Latin America.
In addition, a select group of attendees — including the Spanish delegation — had the privilege of enjoying a private nighttime tour of the National Museum of Anthropology in Mexico, one of the most important and iconic museums in Latin America. This unique cultural experience added an enriching dimension to the event, blending science, art, and historical heritage in an unparalleled setting.
IT Pharma Beauty Awards: recognizing clinical talent
During the congress, the IT Pharma Beauty Awards took place — an initiative aimed at highlighting talent, innovation, and clinical excellence at an international level. Dr. Jessica Jimenez received the top award, a well-deserved recognition of her career and dedication to aesthetic medicine.
Dr. Jesús Chicón and Dr. Alba Ruiz were also awarded for the quality, relevance, and clinical focus of their presentations, which stood out as some of the most valued content of the congress.
An experience that leaves a mark
At IT Pharma, we would like to express our deepest gratitude to IT Pharma Mexico for the flawless organization of World Anatomy Day III, as well as to all the speakers, attendees, and collaborators who made this unforgettable edition possible. Your commitment, professionalism, and passion for regenerative aesthetic medicine were the key to the success of this international congress.
